Sogol Decor

A Curation by Sogol Décor


Sogol Décor Platform is a curated space for collaborative connections between creatives, industry professionals and end users. Our mission is to select unique products and services that enhance our client’s lifestyles.

As an Interior Designer and Lifestyle Curator for over 25 years, Sogol Afsharjavan has been fortunate to create a network of professionals and clients both nationally and internationally. Sogol’s background, travels, and portfolio have led her to launch her third Lifestyle Concept House, with the first two concept homes debuting in the Washington DC area in 2010 and 2014. The Platform is uniquely located in the exclusive and affluent South of Fifth, Miami Beach neighborhood, exposing the Platform and our collaborators to a range of high end residential, commercial, and international clientele.

The lifestyle aspect of this venture features one of a kind and eclectic home accessories, furniture design, fashion and jewelry products, that will enhance our homey space and curated events. As a part of our mission, the Platform will be a space for our collaborators and fellow creatives to host small exhibitions and gatherings, pop-ups, trunk shows and lectures. Each event will be specifically curated to connect guests based on Sogol’s extensive network of professionals and clients and the products which are being featured.

We look forward to meeting and collaborating with you soon!


The most exciting aspect of event curation and most interior design projects is the constant need for improvisation, innovation and on the go creation. Sogol’s instinctual talent to put together so many moving pieces, elements, and people has been evident as seen through her years of interior design and event curating projects. The Platform, is Sogol Décor’s newest project of a collection of collaborators, consignors and one of a kind lifestyle products. With a rotational structure in place, featured collaborators and products will always be changing and reimagined, thus creating a living and evolving space and experience.

The ephemeral yet timeless nature of Sogol Décor’s events and designs is what our clients have always craved and continue to seek in our work and creations. From office visits and lectures to exhibitions, pop-ups and private soirées, you will always be surprised each time you enter the Platform.

Curation Services

In addition to Sogol Décor’s interior design and lifestyle services, the Platform offers a unique environment to represent selective art, fashion and design brands and products, as well as host and curate private events and exhibitions.

With an open and growing network of peers and clients, we are always seeking to grow our community both locally and globally. Please contact us to explore how you can work with Sogol Décor’s as a collaborator, consignor, or exhibitor!


Thank You For Visiting Platform By Sogol Décor

P 301 254 5907

410 Meridian Ave #101
Miami Beach FL 33139

By Appointment Only

Sogol Afsharjavan
Founder | Lifestyle Curator